Our design project is dedicated to a noble mission: working with youth footballers from diverse social and cultural backgrounds, as well as their passionate fan base, to instill values of love, sports-manship, and personal growth.
In the world of competitive sports, where emotions often run high, we are confronted with the challenge of nurturing an environment where love for the game transcends rivalry. Our aim is to inspire youth footballers to love their opponents, handle victories and de-feats with grace, and ultimately thrive both on and off the field.
We believe that by fostering a culture of respect, empathy, and camaraderie among youth footballers and their dedicated fans, we can create a positive ripple effect in the world of sports.
There is beggary in a love that can be reckoned.
Through connecting the tasks of teamwork -receiving a pass and making a pass, we will focus on encouraging and tracking empathy, tolerance and the subsequent positive behaviour. Capturing a meaningful indicator of love in its subtle forms; Core Competencies, Collaboration and Behaviour.
We are building a new approach to collaboration and learning for young people caught in the most challenging circumstances in East London.
Working with Society Links, London Learning Consortium and local Football Clubs we are providing a fresh approach to maths and english through collaboration that unites gangs and provides tangible hope.
We will be capturing the experiences and testimonials of participants and developing workshops and materials to repeat and develop the concept.
We believe in making life-long love connections through great design.
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