Reconnecting with nature

Loving nature in a genuine way
How might we lower barriers to entry in a reconnection-to-nature path for discon-nected city dwellers?
What we did

UX/UI Design
Webflow Development

Love Theme
Love Category
Planet and Nature
Francesco Cagnola
Reconnecting with nature


Loving nature in a genuine way means understanding the interconnectedness of all living beings. Particularly in the West, city dwellers spend a lot of time in closed environments in front of screens performing brainy tasks... Signs of distress are linked to disconnection from their own bodies (working like machines) and from the natural world that hosts us. This can cause poor personal mental health, poor connections with others and, ultimately, exploitation of nature itself.

"You can't truly reconnect with nature if you aren't reconnected to yourself and others. I'm deeply grateful to be involved in Project Love because it aligns with my personal interests and journey in rooting in the world outside my brain."

Bringing design to life

What I find the most impressive is that most people who define themselves as "nature lovers" have a physical connection to it. Some of their reconnection rituals may be common activities but the sense of reverence and presence that nature lovers have makes a big difference. It's not about the satisfaction of getting to the top of a mountain, it's not about enjoying a landscape because it's beautiful: it's about reconnecting with one's body, it's about feeling part of something bigger that fascinates their soul. This brings them serenity, calmness, joy and brings them out of their rationality.

Final Design: Canvas and Deck Immersion

*Coming Soon - August 2024 * Download the Reconnection Deck
*Coming Soon - August 2024 * Signup for the Reconnection in Nature Playbook

Key Insights

  • People understand that humans are part of nature mainly via: their sixth sense, knowledge acquisition, and physical experiences.
  • People appreciate the most of nature: its majesty, witnessing in natural events, experiencing nature with immersive experiences.
  • People reconnect to nature via: acts of care (gardening, clean ups), contemplation, immersive experiences (walking barefoot, forest bathing) or celebrative rituals (lunar cycle).
  • Top emotions/feelings linked to rituals of reconnection are: calmness, joy, serenity, energised, unity with the wholeness, less brainy.
  • People confirm that reconnecting with nature improved their lives via: making them fell emotionally better, making them able to express their best parts, teaching them import-ant lessons (patience, humbleness).
  • For people, non nature lovers would need just the right amount of exposure to it and some facilitation in order to start a path of reconnection.

First Prototype

Based on the main research insights I created 10 ideas that I sketched as it follows. The theory of change that guided me in ideation has been: that having a step-to-step approach, by providing people with appropriate nudges instead of "shockingly distant" experiences is the most effective way to support them in starting their own reconnection to nature journey.

To understand what love for nature means to people, I created and shared it with a selection of friends and on my social media a survey.

The aim of the qualitative survey was to understand the experience of those who define themselves as "nature lovers". I collected 35 answers, mainly from Italy, and the UK. The main objectives of the survey have been:

  • Understanding nature-lover's emotions towards it.
  • Current practices of reconnection.
  • How reconnecting with nature has improved their lives, if at all.
  • Exploring their opinions about how to engage others.

Selected work

Love in with us

We believe in making life-long love connections through great design.

"Working with Project Love is...Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.
"This project expands the vocabulary of design and takes creativity to new territories that enhance our empathy and compassion for others."
"It has been incredible to see how design has been so simply and subconsciously integrated in how we give and recieve love. What can we design for the next modern century to experience?"
"I’ve thought a lot about love, as no doubt many people have. But working on project love is a revelation because the design element makes all sorts of aspirations and hopes so tangible"


We begin by thoroughly researching the full spectrum of love and it's target audience, as well as goals for the project. This helps us understand what Love means in different dimensions and how we can understand the insights to build new prototypes.


Next, we bring together our team of designers and senior business leaders to brainstorm and generate new ideas of Love based on the insights we found. We take a collaborative approach to ensure that we come up with the innovative and modern approaches to fostering love.


We begin the low-fidelity design process, creating wireframes of conceptual engaging assets that align with your our goals with Fetzer.


Finally, we bring everything together in the deliver phase, building and testing our high-fidelity product to ensure that it meets our target audiences needs and is ready for launch.

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