Melting Pot of Love

How might we capture triggers of love to curate and foster emotional connections through eating and drinking experiences?
How might we capture triggers of love to curate and foster emotional connections through eating and drinking experiences?
What we did

UX/UI Design
Webflow Development

Love Theme
Love Category
Seran Sukan
Melting Pot of Love


Our project centres on the art of curating and nurturing emotional connections through the simple yet profound acts of eating and drinking together. We seek to explore how these everyday rituals can become vessels for love, fostering deep and meaningful shared experiences. In our quest to rekindle the essence of community connection on a global scale, we envision creating a melting pot for love and a guide for muhabbet, a term that encapsulates the warmth of heartfelt conversations and connections.

Our journey begins with a visit to a meyhane, where we will immerse ourselves in the experience of communal dining. Rakı Table or Meyhane ritual is a very strong and special cultural element across Turkey; bringing people together to cherish good moments in life as well as to support each other when going through difficult times. It’s a ritual that entails many different layers of meanings and symbolisms. It’s a true platform for growing and nurturing love.

We will be exploring triggers of emotional connections, through an integrative collaboration with a startup called Istanbul Elsewhere. Istanbul Elsewhere is a cultural project exploring acts of being from Istanbul or in other words acts of "Istanbuliteness". Istanbul Elsewhere’s initiative called Pop-up Meyhane creates platforms for bringing Turkish communities together by re-creating Istanbul Meyhane experience in London.

Bringing design to life

Project Melting Pot of Love will be focussed on exploring and investigating interactions at Pop-up Meyhane evenings and on capturing triggers of love. Through this exploration, we aim to construct the drivers for emotional connection, unveiling the secrets of how simple acts of sharing food and drink can ignite the flames of love and bring communities closer together.

Final Design: Virtual Art Gallery

Experience the triggers of emotional connections in Pop-up Meyhanes. GenAI illustrations, encapsulate findings sythesized into need statements of different groups of Pop-up Meyhane guests. Visit the gallery for full immersion!

Visit the Virtual Art Gallery
*Coming Soon - August 2024 * Melting Pot of Love Playbook

Key Insights

Insights form first visit to Pop-up Meyhane - A special experience that made us feel like we were actually dining in Istanbul, connecting with the Turkish community in London, by simply only being in the same room sharing a dining experience. Each dinner party, deepening their connections as well as connec6ng with a group of people on a different level without even needing to speak with each other.

Six drivers of emotional connections - Open communication, Being present, Trust and vulnerability, Shared experiences, Active listening, Showing appreciation.


Our design process will be guided through a deep dive into the six drivers for emotional connections. Pop-up Meyhane guests will be provided an opportunity capture their experiences. They will be offered to get an abstract illustration, capturing their triggers of love based on the insights they share.

Selected work

Love in with us

We believe in making life-long love connections through great design.

"Working with Project Love is...Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.
"This project expands the vocabulary of design and takes creativity to new territories that enhance our empathy and compassion for others."
"It has been incredible to see how design has been so simply and subconsciously integrated in how we give and recieve love. What can we design for the next modern century to experience?"
"I’ve thought a lot about love, as no doubt many people have. But working on project love is a revelation because the design element makes all sorts of aspirations and hopes so tangible"


We begin by thoroughly researching the full spectrum of love and it's target audience, as well as goals for the project. This helps us understand what Love means in different dimensions and how we can understand the insights to build new prototypes.


Next, we bring together our team of designers and senior business leaders to brainstorm and generate new ideas of Love based on the insights we found. We take a collaborative approach to ensure that we come up with the innovative and modern approaches to fostering love.


We begin the low-fidelity design process, creating wireframes of conceptual engaging assets that align with your our goals with Fetzer.


Finally, we bring everything together in the deliver phase, building and testing our high-fidelity product to ensure that it meets our target audiences needs and is ready for launch.

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Get in touch

Do you have an idea with Project Love? Send us an email and get in touch.