Ecology and Me

Foster a connection between people and their local ecology
How might we show people, and then help them to build on, their own understanding and appreciation of their local ecology, so that they will be encouraged and empowered to protect and care for it?
What we did

UX/UI Design
Webflow Development

Love Theme
Love Category
Planet and Nature
Rich Larsen, Sharanya Ramesh
Ecology and Me


Our project is to foster a connection between people and their local ecology, treating it as an integral extension of their community and identity. We aim to achieve this by delivering the right context that enables individuals to relate to their local environment, empowering them to take active steps to protect and care for it.
We seek to instill in individuals the understanding that their local ecology is not just a distant entity but an essential part of who they are. By forging this connection, we aim to nurture a profound sense of belonging.

Through carefully curated experiences and information, we hope to provide individuals with the context they need to relate to their local ecology. This relatability serves as a bridge to understanding and caring for the environment.

Our ultimate goal is to encourage and empower individuals to become proactive stewards of their local ecology. We believe that when people feel connected and responsible for their environment, they are more likely to take action to protect and care for it.

Our connections with our local ecologies often lack clarity and can become distant, as they are intertwined with our broader, ambiguous perception of nature.

Bringing design to life

"We love what we particularly know"

Final Design: Ecology One-Stop Platform

*Coming Soon - August 2024 * Ecology and Me app (beta)
*Coming Soon - August 2024 * Ecology and Me Playbook

A one-stop platform for resources, including a growing glossary of found words.

Key Insights

Challenging the notion that the whole is greater than the sum of its parts. We can have difficulty relating to our local non-human life because we think about it in large conceptual terms like "nature".

Theory of Change: If we can provide the means for people to see their local ecology as a part oof who they are by delivering the right context to relate to, then people will be encouraged and empowered to protect it, and care for it.

First Prototype

To test the notion of co-creating specific language, a quick initial prototype was in the form of a facebook post requesting parents ask their kids to respond to 5 nature-related prompts:

1. What do you call the faint stickiness left on your hands after having picked up a frog?
2. What do you call the clouds that come out of your nose when it’s cold?
3. What is the name of the brief downfall that results from shaking a small tree on a snowy day?
4. What do you call the way we walk through piles of fallen leaves in the autumn?
5. What is it called when snails go wandering around after the rain?

Selected work

Love in with us

We believe in making life-long love connections through great design.

"Working with Project Love is...Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.
"This project expands the vocabulary of design and takes creativity to new territories that enhance our empathy and compassion for others."
"It has been incredible to see how design has been so simply and subconsciously integrated in how we give and recieve love. What can we design for the next modern century to experience?"
"I’ve thought a lot about love, as no doubt many people have. But working on project love is a revelation because the design element makes all sorts of aspirations and hopes so tangible"


We begin by thoroughly researching the full spectrum of love and it's target audience, as well as goals for the project. This helps us understand what Love means in different dimensions and how we can understand the insights to build new prototypes.


Next, we bring together our team of designers and senior business leaders to brainstorm and generate new ideas of Love based on the insights we found. We take a collaborative approach to ensure that we come up with the innovative and modern approaches to fostering love.


We begin the low-fidelity design process, creating wireframes of conceptual engaging assets that align with your our goals with Fetzer.


Finally, we bring everything together in the deliver phase, building and testing our high-fidelity product to ensure that it meets our target audiences needs and is ready for launch.

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