Wisdom in Crystals

The Crystal Queen Experience

Summary

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Love Category

One and All

Designer

Ahmer Kalam, Mayra Hernandez Gonzalez

Overview

Aligning closely with the Fetzer Institute's mission to build a loving world underpinned by spiritual values, The Crystal Queen Experience seeks to expand the scale of this vision. Together, we see a world where the essence of love, facilitated through the unique energy of Crystals, is a shared experience across continents and cultures. Our joint efforts will manifest a vision of global love and connection, establishing a lasting legacy that resonates with diverse cultures.

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Approach: “The Crystal Queen Experience"
The Crystal Queen Experience embraces the essence of love energy by featuring Queen Crystal, a magnificent Rose Quartz. Rose Quartz is renowned worldwide for its powerful connection to love and affection, and people from all corners of the world.
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Sustainability
In line with our commitment to sustainable outreach and minimal environmental impact, we have designed a scalable digital experience. This approach enables us to bridge cultural and geograph-ical divides, making the loving energy of Crystals accessible to a global audience, uniting individu-als who share a profound appreciation for Rose Quartz and its universal message of love.
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Cultural Integration:
Recognizing the varied cultural relationships with Crystals, our project will showcase how differ-ent societies value and utilize the Queen Crystal in their expressions of love. This inclusive strate-gy amplifies our global message of unity and affection.
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Outcome:
"The Queen Experience" is designed to initiate a wave of positivity and love, reaching individuals across the globe through both digital and physical mediums. By tapping into the universal appeal of Crystals, we aim to cultivate a worldwide community bound by the pursuit of love and harmony.

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Bringing design to life

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Prototypes

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Selected work

Enabling self love for children

How might we incorporate practices of self-love for children facing destitution?

Story into Objects

Capture, translate and express people’s love ‘story’ and feelings into artefacts they can use, reflect on and share with others.

Love in with us

We believe in making life-long love connections through great design.

"This project expands the vocabulary of design and takes creativity to new territories that enhance our empathy and compassion for others."

"It has been incredible to see how design has been so simply and subconsciously integrated in how we give and recieve love. What can we design for the next modern century to experience?"

"I’ve thought a lot about love, as no doubt many people have. But working on project love is a revelation because the design element makes all sorts of aspirations and hopes so tangible"

1

Research

We begin by thoroughly researching the full spectrum of love and it's target audience, as well as goals for the project. This helps us understand what Love means in different dimensions and how we can understand the insights to build new prototypes.

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Ideation

Next, we bring together our team of designers and senior business leaders to brainstorm and generate new ideas of Love based on the insights we found. We take a collaborative approach to ensure that we come up with the innovative and modern approaches to fostering love.

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Prototype

We begin the low-fidelity design process, creating wireframes of conceptual engaging assets that align with your our goals with Fetzer.

4

Outcome

Finally, we bring everything together in the deliver phase, building and testing our high-fidelity product to ensure that it meets our target audiences needs and is ready for launch.

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