Love Your Opponent

Working with sports authorities to create new digital tools for mastering emotions in sport.
Summary
How might we work with young people caught in challenging circumstances and living in conflict (often through gang affiliations) to collaborate with each other through the vehicle of football.
What we did

Workshops
Wireframing
UX/UI Design
Webflow Development

Love Theme
Provoke
Love Category
Us and Them
Designer
Clive Grinyer, Judah Armani
Love Your Opponent

Overview

National sports bodies have developed coaching courses on managing emotions and playing competitively but without anger. Supporting the development of young team sports players, we will take current coaching practice into digital interactive experiences to Rach a broader international audience.

Bringing design to life: Effective tools for channelling emotions and supporting better mental health exist - this is our chance to bring them into the digital apps and games of young sports players and help them understand and control emotions, even in the heat of competitive sport. Developing greater maturity, empathy and controlling negative emotions can be effectively done through intervention experiences in their daily lives.

Key Insights

Our emotions change across the day and our desire to collaborate and be comfortable with those around us can be monitored and use to build greater understanding in younger people. Reflecting on their emotional spectrum helps young pole appreciate and respect different emotions and learn how to manage their negative feelings. Using established techniques developed with international sports authorities, we can bring the to a new level of relevance to young people and enhance their empathy and love for their opponent.

Next Steps

We pilot 5 key coaching methods as interactive experiences and establish their impact with young team sports players in controlling and understanding their emotions.

Selected work

Love in with us

We believe in making life-long love connections through great design.

"Working with Project Love is...Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.
"This project expands the vocabulary of design and takes creativity to new territories that enhance our empathy and compassion for others."
"It has been incredible to see how design has been so simply and subconsciously integrated in how we give and recieve love. What can we design for the next modern century to experience?"
"I’ve thought a lot about love, as no doubt many people have. But working on project love is a revelation because the design element makes all sorts of aspirations and hopes so tangible"
1

Research

We begin by thoroughly researching the full spectrum of love and it's target audience, as well as goals for the project. This helps us understand what Love means in different dimensions and how we can understand the insights to build new prototypes.
2

Ideation

Next, we bring together our team of designers and senior business leaders to brainstorm and generate new ideas of Love based on the insights we found. We take a collaborative approach to ensure that we come up with the innovative and modern approaches to fostering love.
3.

Prototype

We begin the low-fidelity design process, creating wireframes of conceptual engaging assets that align with your our goals with Fetzer.
4

Outcome

Finally, we bring everything together in the deliver phase, building and testing our high-fidelity product to ensure that it meets our target audiences needs and is ready for launch.

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